Behavioural health is the hardest auction in digital — the most expensive clicks, the strictest platform gates, and the tightest privacy rules of any vertical. We treat it as an operations problem, not a media problem: compliant campaigns, admissions-grade landing pages, and a response loop measured in minutes. The only number we report on is cost per admission.
Three failures cost providers more than every other mistake combined: the price of the click, the leads that never convert, and the compliance gates most agencies never learned.
Treatment keywords are among the priciest in any auction — "rehab near me" terms have traded up to ~$185 a click, with average Google Ads cost per enquiry near $285. A single mis-set geo or match type burns a month of budget in days.
Typical enquiry-to-admission runs 3–8%; strong programmes hit 8–15%. Responding within five minutes makes conversion roughly 9× more likely — yet most enquiries sit in a CRM overnight. Calls convert 40–60% better than forms, and most pages still lead with a form.
Google, Meta and Microsoft gate addiction-treatment ads behind LegitScript certification. Meta signs no BAA — and the FTC's 2026 Hims & Hers complaint named the Conversions API alongside the Pixel. Pixel class actions cost health organisations $500K–$2M in defence before any settlement.
LegitScript, Google healthcare policy, Meta's health restrictions, HIPAA and GDPR are designed into the build — not patched after a suspension. We keep providers on-platform and on the right side of the line.
We instrument the whole funnel — enquiry → qualified → assessment/VOB → admitted — so budget follows the campaigns that actually fill beds, at the level of care you want filled.
Click-to-call converts around 18.5% against 2.8% for forms in this vertical. Every page we build is phone-primary, with two-step assessment forms as the fallback — and call tracking that ties the ring back to the keyword.
Private-pay and insurance markets behave nothing alike. We run US in-network and out-of-network, UK and Irish private-pay, GCC expatriate demand, and destination programmes in Thailand and South Africa — each with its own economics.
Flat monthly fees. No per-admission commissions. No markup on media. Just accountable retainers built for treatment providers.
For a single facility or market that needs census up and waste out.
For groups running several facilities, levels of care or countries.
No fluff, no generic PDF. We tear down your real accounts, pages and call handling, and send back the waste, the compliance risks, and what an admission is actually costing you today — yours to keep whether you hire us or not.